Automated counter-narratives (CN) offer a promising strategy for mitigating online hate speech, yet concerns about their affective tone, accessibility, and ethical risks remain. We propose a framework for evaluating Large Language Model (LLM)-generated CNs across four dimensions: persona framing, verbosity and readability, affective tone, and ethical robustness. Using GPT-4o-Mini, Cohere's CommandR-7B, and Meta's LLaMA 3.1-70B, we assess three prompting strategies on the MT-Conan and HatEval datasets. Our findings reveal that LLM-generated CNs are often verbose and adapted for people with college-level literacy, limiting their accessibility. While emotionally guided prompts yield more empathetic and readable responses, there remain concerns surrounding safety and effectiveness.

The proliferation of misinformation and harmful narratives in online discourse has underscored the critical need for effective Counter Narrative (CN) generation techniques. However, existing automatic evaluation methods often lack interpretability and fail to capture the nuanced relationship between generated CNs and human perception. Aiming to achieve a higher correlation with human judgments, this paper proposes a novel approach to asses generated CNs that consists on the use of a Large Language Model (LLM) as a evaluator. By comparing generated CNs pairwise in a tournament-style format, we establish a model ranking pipeline that achieves a correlation of $0.88$ with human preference. As an additional contribution, we leverage LLMs as zero-shot (ZS) CN generators and conduct a comparative analysis of chat, instruct, and base models, exploring their respective strengths and limitations. Through meticulous evaluation, including fine-tuning experiments, we elucidate the differences in performance and responsiveness to domain-specific data. We conclude that chat-aligned models in ZS are the best option for carrying out the task, provided they do not refuse to generate an answer due to security concerns.

Counter Narratives (CNs) are non-negative textual responses to Hate Speech (HS) aiming at defusing online hatred and mitigating its spreading across media. Despite the recent increase in HS content posted online, research on automatic CN generation has been relatively scarce and predominantly focused on English. In this paper, we present CONAN-EUS, a new Basque and Spanish dataset for CN generation developed by means of Machine Translation (MT) and professional post-edition. Being a parallel corpus, also with respect to the original English CONAN, it allows to perform novel research on multilingual and crosslingual automatic generation of CNs. Our experiments on CN generation with mT5, a multilingual encoder-decoder model, show that generation greatly benefits from training on post-edited data, as opposed to relying on silver MT data only. These results are confirmed by their correlation with a qualitative manual evaluation, demonstrating that manually revised training data remains crucial for the quality of the generated CNs. Furthermore, multilingual data augmentation improves results over monolingual settings for structurally similar languages such as English and Spanish, while being detrimental for Basque, a language isolate. Similar findings occur in zero-shot crosslingual evaluations, where model transfer (fine-tuning in English and generating in a different target language) outperforms fine-tuning mT5 on machine translated data for Spanish but not for Basque. This provides an interesting insight into the asymmetry in the multilinguality of generative models, a challenging topic which is still open to research.